Agency

Vitroplant Italia SRL, Agricultural Company.

Vitroplant Italia is an agricultural company that has been operating for over 45 years in the fruit and horticultural nursery sector at an international level, with presence in Europe, Asia, South Africa, and Latin America.

It is a key player in the industry, managing the entire production chain from "in vitro" seedlings to open-field nurseries.

The R&D sector, through continuous experimentation and study, has contributed to expanding the range of high-quality products and species in the catalog. This has been achieved through the development and enhancement of new production technologies.

The greenhouse systems are designed with low environmental impact solutions and powered by renewable energy. Special attention is given to irrigation management and water efficiency through the recovery and reuse of rainwater, as well as the collection, treatment, and recirculation of irrigation water.

These factors, combined with the supervision and coordination expertise of the Management team and the technical and analytical skills of the commercial sector, have contributed to broadening the range of high-quality products offered, as well as the company’s expansion and development.

Vitroplant Italia Srl was the first company to introduce and distribute certified virus-free micropropagated rootstocks. It also pioneered the production and distribution of the first self-rooted kiwi, pear, peach, apricot, and vine plants following agronomic experimentation.

Over the past five years, the company has enhanced its production processes to include grafted potted plants of Actinidia deliciosa and A. chinensis, as well as table and wine vines, and stone fruit trees.

Through its genetic improvement projects, Vitroplant has developed widely adopted products such as Actinidia K, the P1 pollinator, the exclusive D1 clonal rootstock, the Z1® (ZedOne®) rootstock, and select artichoke varieties, including Romanesco C3A Plus, Super-Romanesco Apollo®, Exploter®, Life®, Ares®, and VP80®.

Furthermore, new rootstocks are currently being tested for resistance to root dieback and PSA, along with new selections of Actinidia chinensis, A. deliciosa, A. arguta, vine, and artichoke plants, all developed at the Vitroplant headquarters.

Vitroplant is also working to refine techniques for the commercial distribution of walnut, olive, chestnut, apricot, and biomass plants, as well as clonal rootstocks for Persea americana (avocado), Ceratonia siliqua (carob), pistachio, and other species. Additionally, the company is engaged in industrial propagation of olive tree varieties tolerant to Xylella fastidiosa.

Vitroplant collaborates with several Italian and international universities, launching projects aimed at agronomic improvement and resistance to various plant diseases, serving the global nursery industry. The company is also a partner of New Kiwi Plant, acting as one of its exclusive nurseries.

The primary objectives of Vitroplant Italia Srl are to ensure high levels of quality and plant health by overseeing the entire production chain, from "in vitro" seedlings to open-field nurseries. This is achieved through a stringent control system and continuous research aimed at improving production activities, led by company managers and their specialized staff.

To fully understand the work carried out by Vitroplant Italia, it is important to note that all nursery material is produced in strict compliance with National and European Genetic-Health Certification regulations.

The company's core mission is the in vitro micropropagation of fruit, horticultural, medicinal, and forestry species. Vitroplant adheres to the National Genetic-Health Certification Program and produces certified plants under the supervision of the relevant authorities. The process begins with certified micropropagated rootstocks, using propagation material collected from mother plants monitored by the Regional Phytosanitary Service.